Release Your Inner Spielberg

Today’s buyers and renters value the “realness” of video more than ever. Not only that, they also want these videos to be accessible and easy to find, especially through social media channels. But how can a leasing agent with no videography experience create these types of videos that will resonate with their prospects?

Easily!

Creating real and social-media quality videos is easily achieved with the help of the increasingly powerful mobile video capabilities. With a few tips, tricks and best practices, anyone can release their inner Spielberg and become a video pro in no time! 

Why is Video Important?

Before we get into those tips, tricks and best practices, let’s talk a minute about why you should even care and why video is so important for you and your team. Video used to be a great ‘nice-to-have’ tactic in a marketer’s toolbox. Not anymore. According to Hubspot, over 1/3 of all online activity is watching video. Specifically, buyers and renters vastly prefer video when it comes to selecting a new home. Real estate listings that include video receive 403 percent more inquiries than those without and where these videos are housed is just as important. 64 percent of customers were influenced to make a purchase decision by watching a video on Facebook and 92 percent of mobile video consumers share videos they view with others. Those are all pretty staggering statistics. 

What Does it Take to Release Your Inner Spielberg?

  1. No one needs to be a fully trained videographer to make a quality video. Even Spielberg himself dropped out college. 33 years later he was able to finally finish his degree using Schindler’s list as a student project. All that to say, what one really needs to get started making videos is a smartphone or tablet and a ‘go-get-em’ attitude.
  2. Even Spielberg understood that the value of today’s videos is in the realness. People value real life and the experiences it brings, both good and bad, over highly produced, edited pieces. In particular the highly sought after Millennial and Gen Z real estate market values real, transparent video over artistic, produced video. The lesson here? Keep it real.
  3. This may seem like a simple one, but turn the camera horizontal when filming. Rotating into landscape mode will better capture what you’re looking to showcase and plays back full screen for screens of all sizes. There are few scenarios where portrait (vertical) filming will provide more value than landscape. Just say no to vertical videos.
  4. Above all, make the video interesting and catered to your audience.
    1. Include music that is interesting, but not over powering — and be careful of copyright infringement. You can’t just throw Beyonce’s latest track on there and get away with it.
    2. Give a little context to the video by talking viewers through it in a voice that they can relate to – meaning don’t be too stiff or rehearsed. Just be yourself.
    3. If there are special features to call out that don’t make sense to verbalize, use captions. 39 percent of viewers are more likely to finish a video with subtitles – particularly if turning up the volume isn’t an option.
    4. Find times to pan the room – give viewers the perspective of being IN the room and looking around themselves. However…slow…down. Too often, mobile video shooters run through their shoot and the end results will usually make their viewers sick .
  5. Gadgets can also help. As mentioned above, today’s mobile devices are highly sophisticated; however, a few affordable gadgets can make them even better.
    1. Consider a battery operated gimbal for professional level anti-shake in the palm of your hands. These ranges from $100 to over $400, but the end results are astonishing.
    2. A very easy add on to best capture your space is a wide angle lens. Skip the fish eye and go wide angle. It provides the most realistic picture and truly helps provide full dimension to your filming. 
    3. If you’ll be speaking during your video, a lav mic or clip-on boom mic will significantly increase the quality of your audio. Tired of wind noise? Not a worry with these add-on mics. 

How to Use All of This in The ‘real’ Real Estate World

All of these tips may sound amazing in theory – and being Spielberg would be awesome. But you may still be wondering how this actually translates into real life leasing for your multifamily property.

Easily put…videos will help you and your team in two major ways – connect with prospective residents and engage with existing ones.

Connect with Prospects

  • Each prospective resident is unique. They each have different needs, will have different questions and will likely care about seeing different things during their decision-making process. With practice, creating personalized videos for new leads will become a breeze and not only show them exactly what they want to see, but will truly differentiate your community from the rest with such personalized service. 
  • When a lead comes in and you find out they’re interested in a 2 bed / 2 bath unit with the lease starting next month, send them videos of your available 2 bed / 2 bath units immediately before they ever step foot on your property. By them previewing those units before visiting in person, they’ll come to the property at a different decision-making level. 
  • People forget things. It happens. To alleviate repeat showings for prospects, send them a video of the apartments that they toured in person as a reminder that they can watch…then rewatch…then share with family and friends…and ultimately fall in love with.
  • People can also be horrible with directions. Especially if they’re new to town. Make sure your prospective residents know where to park when they come to visit by sending them parking instructions via a video making sure they know exactly where to go.
  • As mentioned above, video can be used to truly differentiate your level and quality of service. In highly competitive markets, the impression you leave could be the one thing that makes someone stay versus leave for the apartment down the street. Send a personal follow up and thank you video to prospects after their tour or them signing a lease. Make it personal and be yourself. As a follow up to their tour, this is also a great opportunity to discuss any issues or open questions they may have voiced during their tour.

Engage Residents

  • Having issues with residents not picking up their pet’s waste or parking where they shouldn’t be? Instead of sending an email or sliding a flyer under everyone’s doors, create a video re-enforcing the proper procedures and desired outcome.
  • Doing construction at the property? This can be a major inconvenience for residents. Be upfront with your communication and keep people in the loop with video updates of construction progress. Not only will it keep people happy knowing what’s going on, but it will also build buy in from residents along the way. 
  • Throwing a resident event or party? Create a fun video promoting the event to send or post as an invitation, and create a video of the event to showcase it for the next year’s event or on your community’s social media. 
  • Have residents nearing their renewal? Video can be a great way to unobtrusively engage with them to start the renewal conversation. If you know they would like a larger place, send them videos showcasing available units that are larger. Have they not been happy with their view? Send them videos showcasing better views. Be personal in these videos and let them know how valued of a resident they have been.
  • When it comes to what can really convince a prospective resident to sign their lease, current resident testimonials can make all the difference. Make your existing residents feel appreciated and valued by allowing them to voice their opinions on video, then get their permission to use those videos for leasing purposes. Showcasing happy residents can be a huge asset for multifamily communities. 

It may seem like there are a lot of moving parts and necessary things to do in order to release your inner Spielberg, but it really can be as easy as pulling out what is always in your purse or pocket and beginning to film. There are things like Fair Housing to ensure you are being compliant with, but that’s another issue for another day. Take the above tips and tricks to heart, get to practicing, and before you know it you’ll be producing videos even Spielberg himself would be proud of. 

 Until next time…keep it real!

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Realync Expands its Team and National Presence

We are excited to announce the addition of two new members to the Realync family! At the start of November, we officially added Tammy Majette out of the Atlanta market and Nick Logsdon out of Chicago to our sales team.

Tammy Majettetammy1

Tammy joins Realync after spending the last 3+ years at Assurant as an Executive Sales Consultant. Tammy has been in the multifamily industry for over 11 years and brings a wealth of industry insight and knowledge to our team! Tammy’s presence in Atlanta is also very exciting for our team and strategic, as Realync has been aggressively growing its presence across the Southeast in markets like Florida, Georgia, and the Carolinas.


nick.jpgNick Logsdon

Nick joins Realync after spending the last year at Home Partners of America and 2 years at Apartments.com prior to that. Nick has been in the multifamily industry for 4+ years and brings national sales experience to our team! Nick’s role at Apartments.com provided him a wealth of experience in the Midwest and Western regions, which will really help Realync expand its presence in key markets, while also pursuing new markets as well.


Realync has been established as the premier, Fair Housing compliant video leasing platform within multifamily and we could not be more excited to continue expanding our team, product, and footprint moving forward.

Please join us in welcoming Tammy and Nick to the family!

 

team2

16 Video Statistics to Shape Your Marketing Strategy

As the world becomes more and more digital, multifamily companies are working to find new and more interesting ways to stand out in an increasingly online world. And no method has shown to be as personal, as engaging, and as successful, as video.

Each day, across Facebook, Snapchat and YouTube alone, consumers chalk up over 20 billion views per day. That level of mass consumption drives up the level of expectations from consumers and, as such, is driving the way multifamily brands big and small address video needs for their business. Multifamily leaders are no longer investigating how worthwhile video is as an investment, but rather how to use it in a long-term, strategic way.

The multifamily industry is certainly one that is seeing and will continue to see the benefit of video. International listing website Domain.com found that video increased listing inquiries by 403 percent. Inquiries – not just video views but actual inquiries. For today’s coveted group of renters, Millennials and Gen Z, 60 percent prefer to watch a video than read a newsletter and 80 percent of Millennials find video helpful during their initial real estate research.

And if that isn’t enough, here are 16 more video data points, courtesy of HubSpot, to use that can supercharge your marketing strategy.

How Popular are Videos for Business?

The short answer? Very! Today’s businesses have welcomed the era of video.

  • Businesses, on average, publish an average of 18 videos every month.
  • 85% of businesses have now added internal staff and other resources in order to effectively produce video in house.
  • While high-tech and manufacturing companies publish the most new video content, real estate isn’t too far behind.
  • Most businesses have close to 300 videos in their library.

Where, When & What Type of Videos are People Watching?

It is clear video is having a more prominent presence in today’s marketing environment. But where are people watching? When? And what sort of content is most valuable?

  • 86 percent of business-focused video is watched on desktop – while only 14 percent view on mobile.
  • Websites and social media channels are the most popular distribution channels.
  • The most popular time for business-related video viewing is Wednesday, sometime between 7am and 11am PST.
  • The most common videos are explainers, product demos, how-tos and testimonials.

Keep Them Short and Be Personal

When it comes to video, many businesses think they need to be all things to all people, producing long form, generic pieces. That’s the wrong way to go. Keep videos topical, focused and as personalized as possible. Live video can be a great way to manage that expectation, particularly in real estate. Videos can be as long as the renter wants and cover exactly what he or she is interested in seeing.

  • 56% of all videos published within the last year are less than two minutes long. The highly coveted Millennials and their Gen Z counterparts allow about 12 seconds of attention before they move on to the next thing. Keep the videos short and sweet.
  • In fact, only the top 5 percent of videos retain 77 percent of viewers to the last second.
  • The average video only retains 37 percent of viewers to the very end.
  • Videos under 90 seconds see an average retention rate of 53 percent but when they get over 30 minutes that drops to 10 percent.
  • The average retention rate of personalized videos is 35 percent higher than non-personalized. For real estate, that can be a critical component. Focus on what each individual renter wants to see with live videos, hosted by a leasing agent.

How Businesses Know if People are Watching

If a business produces the world’s greatest video, congratulations are in order! However, if no one watches that video? Congratulations are all they will get. So, how are businesses finding the return on their video investments?

  • 35 percent of businesses are using intermediate or advanced analytics to measure performance.
  • Businesses that are producing over 50 videos per year are 2.5 times more likely to use advanced video analytics.
  • Companies that use those advanced analytics are far more likely to be increasing their video budgets this year.

Today’s videos go beyond simple brand awareness, informational pieces. They can have a clear call-to-action with clear, measured results. The above statistics are just a sample of how impactful video can be for your multifamily business or community. It’s up to you to take these stats and find the best ways to apply them to your unique needs and audience. 

If you need any help or have any questions, please let us know. We’re here to help. 

Until next time…keep it real!

 

Why Live Streaming & Video Matters

Today’s internet users are overwhelmingly spending more and more time watching videos. Think about it. Everyday people are interacting with and watching everything from short clips while scrolling Facebook to longer videos on Youtube, training videos at work, and everything in between. And that behavior is only becoming more common. Currently, 55% of people watch videos online every day and video represents nearly 75% of all internet traffic

In the relatively short time online videos have been around, it’s grown to the point where more video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. As digital video continues to grow, marketing experts are increasingly taking notice. So much so that 87 percent of online marketers are already finding ways to use video content. And multifamily marketing professionals better take notice. 

For home buyers and renters, video is no longer a nice to have, it’s a must have. Live streaming and video services don’t just ‘sort of matter’ to today’s market – they are critical for success. So, let’s take a closer look at why people need to pay attention to video and how this new “fad” is here to stay.

Video is the future

Video is far from a fad and is only increasing its footprint around the world – including within the multifamily sector. Cisco recently reported that a million minutes, or almost 17,000 hours of video content will cross the internet each and every second by 2021. Consider that in the time it takes you to read this article, millions upon millions of minutes of video are being uploaded to the internet. Those numbers make sense when you think about both consumers and corporations that continue to connect with their only audiences more and more each day through video.

Video isn’t just the future – it’s the now

While it’s fun to look to forward and dream about what video in real estate marketing can bring, today’s buyers and renters are already depending on video as part of their shopping process. 85 percent of buyers and renters today want to work with someone who has video marketing and that number is only increasing. On top of that, today’s marketers who use video have grown their revenue 49 percent faster than those not using video. With those sorts of numbers, leasing agents and multifamily professionals can’t afford to not break out the camera.

Video is real

While video in general is beneficial in today’s market, most buyers and renters are looking for genuine, transparent, real video. Whether that’s from live streaming or less “produced” video options, video needs to showcase the property in all it’s good and bad light. No on likes unwelcome surprises – knowing that closet space is a potential issue is one thing. Being surprised and complete caught off guard by a tiny closet is another. And that real trend is only growing. Of the 80 percent of internet traffic that will be video in the coming years, 13 percent of it will be live streaming. Live streaming is inherently real – it is showing a space as it stands in that point in time, no editing, no photoshop. 

Video combats barriers

Many marketing tactics can be expensive. SEM, paid social and ad buys – they can all have extremely high dollar amounts assigned to them. Video, on the other hand, can be a cheaper way to get a community in front of the right people. Many videos can be shot on smartphones and uploaded quickly or shot and uploaded in the native social media platform even. Plus, today’s smartphone video technology is only getting better and easier to use. A lower cost barrier and a higher quality of product? That’s a win all around.

Video makes it interactive

Imagine being able to take a live tour of a property with a leasing agent, asking the questions most critical to you and seeing what is most important. Oh…and doing it all from the comfort of your couch at home. Then have the tour available to pull up later to review with your significant other. Video allows for all this to happen…today. The benefits of an actual in-person tour can and are being replicated with live video tours – and today’s property shopper wants those conveniences. Do things their way, on their time and you’ll see the results. 


Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined. Think about how much today’s multifamily players are spending on print and direct mail. Really think about it. The billboards, the flyers, the mailers, the take home packets, etc. 

It’s a lot!

And then there’s video. Video is less expensive and more impactful. Plain and simple. Plus, with the right partner for your video strategy, getting the word out and showcasing your community will require less effort for your marketing teams as well. Video adds the potential for virality online and social sharing amongst peers, friends, and people’s networks. Video can and is reshaping the global real estate industry and multifamily in particular. With all of those benefits for multifamily professionals and consumers alike, it’s no wonder video marketing is not just here, it’s dominating the market.

Have thoughts or questions about anything you read above? We’re here to help

Until next time…keep it real!

How to “Woo” Today’s Renter

For today’s multifamily industry, the competition has never been stiffer. New developments have cranes spotting skylines across the country and rental supply has been sharply on a rise. However, despite increased supply, there is also increased demand with more consumers renting than ever before. The opportunity for multifamily professionals has never been more better. Similarly, while getting the attention of potential renters and buyers has always been a challenge, the Internet is both providing more opportunity than ever and making it a much more crowded space to stand out in.

Google/NAR published a study called “The Digital House Hunt” in 2013. In that report they found that 92 percent of potential buyers and renters use the Internet to help them find their next home. And, more importantly, before even making the first call, the average home shopper spends an average of three weeks researching their potential options online.

By now, most multifamily professionals and leasing agents know how important it is to have an online presence. To cut through the noise and truly garner the attention most multifamily properties desire, it’s going to take more than a sparkly website.

Even then, getting a consumer’s attention online is only the first step. From there, it’s working through the process to take that person from lead to signed lease. So what can you do to streamline that process and make sure that you are ‘wooing’ today’s consumers effectively? Check out these five tips that will not only help pull in potential renters and buyers, but help you close the deal and get a signature on the all-important bottom line.

1) Analyze Your Website

Having a beautiful website that no one visits is…well… pointless. Tracking visitors and how content resonates with them is critical. Google Analytics, for example, can help you know a myriad of valuable online data. Are the tactics you are using to drive website traffic working? What should you continue doing vs stop doing? What could use some tweaking? That type of data can help dictate the general direction of your online marketing as well as allowing the capture and nurturing of potential leads. Of particular importance — analyze your call-to-actions and optimize them for the highest conversion possible.

2) Use Social Media

Today’s real estate market can find a huge benefit in deploying social media channels. How much so? According to one study, 94 percent of Millennials and 84 percent of Baby Boomers used various social media sites to search for their future homes. Being present on Facebook, Instagram and other sites can help broaden your reach, identify new prospects and, ultimately, generate new leads for your business. Expressing your brand is equally as important as showcasing your community though, so make sure to be real in you social media efforts. In addition, if you are reaching your ideal prospective residents online with content that they believe in, there is always the potential that easy social sharing results in organic sharing of your content with other, interested parties.

3) Make Video King

85 percent of potential home buyers and renters want video. But not just any video will do. Today’s market wants real, personalized video and real-time catered experiences. They want to be toured, via video, on their own time, with a real human who will answer their questions and show them the nuances of the property and community at large. A bland, highly produced marketing video won’t cut it today, nor will simply showcasing a decorated model suffice. Make the extra effort to find a way to personalize these videos and the return will be well worth it. Your consumers will be thoroughly wooed if they feel like you are making an effort catered and built for them.

4) Use Email Marketing

Once you secure a lead and they are in your system, it is up to your team to nurture them to the point of lease-signing fruition. A great way to nurture those prospective resident is through email marketing. Get into the inbox of a potential buyer or renter with valuable information or, even better, videos. Including video in emails doubles the click-through rate and reduces opt-outs by over 75 percent, according to the Google/NAR study. Email is right in the hands of nearly every consumer today, so placing engaging content in their hands is the name of the game. But, again, make it catered, make it personalized and keep it real. Mass emails without any personalization will not woo anyone.

5) Use Current Residents

One of the things you can do to showcase your space and sell someone on your property is using current, happy residents. Having current residents be a part of the aforementioned videos or having them provide quotes to place in your emails or on social media is a great way to build up confidence and trust with prospective residents that you are trying to reach.


Whether choosing one or all of the above tactics, online marketing is a must have to succeed in today’s multifamily industry. It is where your target audience is and where you need to reach them. If looking to woo your consumers, personalized and real digital marketing can be the key to making them feel special, valued, and instill trust and transparency into the process. Today’s real estate marketing can be tough, but with a few well-run tactics, your property can rise above the rest.

If you have any questions about any of the above tactics, please do reach out. We’re here to help!

Until next time…keep it real!

Simple Video Accessories That Will Make You a Video Pro

When it comes to shooting high-quality video on a phone, it can be as easy as a quick swipe to video and go!

Well, not quite. Let’s face it; while shooting videos with a smart phone has improved dramatically in the last few years, it still doesn’t provide the highest quality film experience out of the box. While genuine, ‘real’, transparent video is great and highly desired by today’s target markets, there is still no reason to not provide the highest quality ‘real’ experience possible.

While no multifamily professional is likely trying to win a big movie award with what they capture on their smart phones, they are trying to capture a unique moment or experience to sell their prospective residents on a space. For the multifamily industry, video is one of the biggest and easiest ways to draw in qualified leads. We’ve written about it many times before. According to research from the Google/NAR study, “The Digital House Hunt,” 85 percent of potential buyers or renters want to work with an agent who uses video. In addition, real estate listings that include video get four times more inquiries than listings without video.

Hiring a professional video crew may not be in everyone’s budget, nor may it be the best choice for reaching your target audience. But, with a few small additions and accessories, any multifamily professional can produce a quality video that will resonate with potential buyers and renters.

Our choices for top add-ons to take your video from zero to hero: 

  1. Wide Angle Lens

The Ollclip wide angle lens is an easy to clip on and off wide angle lens providing the freedom to shoot wide and capture more at distance or up close and personal. When filming any real estate, truly capturing the space and showcasing the full dimensions / flow can be an extremely important factor for prospective renters and buyers. A simple, affordable wide angle lens like the Olloclip significantly opens up the viewing area and helps better capture the the space you are showcasing while minimizing panning as well. As an added bonus, you need nothing more than the lens itself…no additional apps, plugins, wiring or setup. 

  1. An Anti-shake Gimbal

Unless you have the smoothest gait and steadiest hands, the curse of a mobile video is the shake. While it has become more acceptable as mobile-shot video becomes more and more relevant, it does still minimize the professionalism of the video. People are incapable of being perfectly smooth and video will always pick that up. There are new, battery-operated anti-shake gimbals hitting the market all the time to help with just that. These mounts produce production-quality anti-shake and can rocket the quality of your videos to the next level. Our personal favorites are currently the Zhiyun-Tech Smooth-Q or FeiyuTech SPG Live. Both of these gimbals are battery-operated, offer multiple modes for landscape, portrait or lock-on filming, and joysticks for smooth, controlled pans. For just a bit over a hundred dollars, you can take your anti-shake to the next level and add that smooth, finishing touch to any property video. And potentially save prospective residents some motion sickness.

  1. A Microphone 

How many times has unclear, distant, muffled or windblown audio ruined a video? Too many to count. While built-in microphones on devices these days are pretty powerful, they do not capture in an array, nor do they offer any sort of wind protection from background noise or wind. When creating a video to showcase your property, the story being told is usually 50% of the information you are looking to portray through video. A decent microphone accessory for your phone can make all the difference between a low-quality feeling video and high-quality feeling video. The good news is that there are countless affordable options ranging from $12 on up. These microphones not only increase the quality of the voice being captured, but also eliminate background and wind noise. Clean, polished and professional is the name of the game and these microphones deliver on that. 

No matter how great the property you are showcasing, it can’t make up for a poor quality video. Video is powerful and is a proven tool for closing prospective residents. Make sure that you are putting your best foot forward when creating videos to showcase your space though. Any of the above accessories will deliver high-quality results for your videos. Combine them all though and you will be a video machine producing the highest quality of DIY video content. 

Have any tips, tricks or accessories that have worked well for you? We’d love to hear about it! Interested in any of the above accessories? Let us know. We’d be happy to help you get your accessories ordered. 

Until next time…keep it real!

What the New iPhone X’s Camera Can Mean for Multifamily Real Estate

Even the best and most creative real estate marketing minds can be thwarted by less than impressive technology. It just takes one or two poorly done digital marketing pieces for today’s potential home buyers and renters, particularly those in the Millennial and Gen Z category, to view a brand as disconnected and out-of-touch.

As most leasing agents know, video and high-quality images are a must have for today’s multifamily housing market. While slick, highly-produced video and photography may have been a hot trend before, today’s target markets want and demand more. Millennials and Gen Z’s want real versus slick and genuine over high-production. But that can create a unique problem for leasing agents. How do you create real and genuine experiences that truly represent your team and community? By having the team at your community create them. Tasking onsite teams with creating genuine, real videos that don’t look like they were done by a complete amateur can be quite the task.

Here’s where there is good news courtesy of the development team at Apple. With each iteration of the iPhone, they have managed to increase their camera capabilities by leaps and bounds. The latest version, of course, is the iPhone X. Reports of the incredible camera capabilities are already being widely touted in a variety of tech publications.

These new features can mean leasing agents can quickly and easily produce high-quality videos and images, that are as real-life as it gets, just by pulling their phones out of their purse or pocket. 

A Quick Overview

Before going too in-depth on any one feature, let’s take a look at what Apple has done to improve the image and video quality of their newest phone. The iPhone X gives users:

  • Dual 12-megapixel cameras
  • Larger and faster sensor
  • Deeper pixels
  • New color filter
  • Quad LED True Tone flash
  • Dual optical image stabilization (on both cameras)

Just one of those features would equal better, higher quality videos at a leasing agent’s fingertips than what the prior iPhone 7’s offered. But all of them together? This allows for true, in-the-moment experiences to be captured that won’t need tons of editing, but rather allows the true beauty and quality of the property to shine through.

End to End Screen and Higher Resolution

One of the major features of the iPhone X, and a big differentiator from previous iPhone generations, is the 5.8 inch OLED end-to-end screen. The OLED screen has better contrast than the displays on even iPhone 8 and 8 Plus, and it also supports HDR video. The screen extends all the way across the device, eliminating the home button entirely, and provides more “real estate” on the screen in a smaller package. According to a review from TechRadar, “It’s hard to overstate how beautiful this screen is – and that’s not hyperbole brought on by extreme fatigue. It’s deep, rich and smooth, and draws level with Samsung in the quality stakes easily.” The resolution has also been upgraded to a resolution of 2436 x 1125 on the new Super Retina HD display.

A larger screen and higher resolution allows images and video to become much more expressive when viewed on mobile. So, even if leasing agents aren’t filming on the iPhone X, they need to start considering that their prospective residents are likely searching and viewing properties on them. 

Depth-Sensing

Another upgrade for the camera on the iPhone X involves integration of the most cutting edge mobile photography available. As Verge puts it, “The front-facing camera module now contains an infrared camera, flood illuminator, proximity scanner, ambient light sensor, speaker, microphone, 7-megapixel camera, and dot projector. All of that together combines into what Apple calls its TrueDepth camera, used for Animoji, Face ID, and a number of cool camera tricks.” This upgrades mean the highest quality, live mobile video capabilities are available to any leasing agent…on their phone!

Though the iPhone X is certainly expensive, it packs features that can push your sales and leasing game to the next level. Whether using the iPhone X for creating those real marketing videos or walking prospective residents through the community via live video tour, it will produce an experience unlike anything else currently on the market.  And in the multifamily industry, any advantage in producing the type and quality of digital content that will make your community stand out in a hyper-competitive landscape, is a good one.

Want to learn more about the iPhone X or how to create / host the type of content Millennial and Gen Z renters are looking for? Reach out to us at contact@realync.com! 

Until next time…keep it real!